At the front desk
Staff need membership eligibility, household guest usage and signed waivers to line up when someone arrives.
PRE-SEED · GO-TO-MARKET
More community.
Less busywork.
The operating platform for the places people belong.
Clubward connects memberships, payments, access and staff. We’re building a repeatable way to bring it to community clubs.
Proprietary platform. Focused first market. Founder-led execution.
$200kProposed pre-seed target
12 monthsPlanned operating runway
50 clubsPaid-launch goal by month 12
Capital to turn early interest into paid launches—and paid launches into a repeatable business.
01 / THE OPPORTUNITY
The club is connected.
Its tools should be, too.
Membership records in one place. Guest allowances in another. Staff hours in a spreadsheet. Everyday questions become manual work.
Behind the scenes
Managers reconcile dues, update records and correct timekeeping across tools that serve separate parts of the workday.
When it’s time to switch
Clubs need help moving records, configuring workflows and preparing their team before opening day.
FROM CUSTOMER DISCOVERY
A seasonal community pool described using a member-number binder, spreadsheets and QuickBooks, with about 90 minutes spent on each payroll run.
Prospect-reported needs · September 14, 2026. This is a discovery example, not a measured Clubward result.02 / THE PLATFORM
One shared record.
A better club workday.
A standalone, proprietary application with a modular core. Configure the platform around the organization, then expand with its needs.
Households, dues and account balances in a shared record.
Eligibility, guest usage and waivers available at the gate.
Bookings and activities connected to the organization.
Shift coordination and time records alongside daily operations.
The switching experience is part of the product.
Scope the move. Import and configure. Prepare the team. Review and launch.
03 / INITIAL CUSTOMER SIGNAL
Specific needs.
Real conversations.
Early interest is helping us refine product fit and launch scope. The next proof is signed subscriptions and successful launches.
Proposal sent
Community pool
Complete a tailored workflow review and agree scope, price and a supported launch date.
Proposal sent
Youth program
Validate prepaid accounts and point-of-sale fit, then agree subscription terms.
Negotiating
Residential association
Validate guest access and waivers, then agree implementation scope.
Recorded CRM stages reviewed October 4, 2026. The deck records Clubward as pre-revenue; signed revenue and close dates were unconfirmed. These opportunities are not presented as paying customers.
04 / THE GO-TO-MARKET PLAN
Start focused.
Earn the right to expand.
Our first buyer is a US swim, tennis or sports club with household dues, one venue and a staffed front desk.
THE INITIAL SALES MOTIONA defined buyer.
A defined buyer.
A supported launch.
- Reach the decision-maker
Build a named club list and qualify renewal timing, budget and the approving manager, owner or board.
- Show their real workflow
Use tailored demos to connect household access, payments and staff operations to their needs.
- Get the club live
Guide migration and team training; measure delivery hours, activation and support cost.
- Repeat what converts
Combine founder-led outreach, search content and capped acquisition tests as evidence develops.
MONTHS 1–3
10
cumulative paid launches
40 qualified demos. Establish launch effort and activation baselines.
MONTHS 4–6
25
cumulative paid launches
60 additional demos. Measure support cost and eligible 90-day retention.
MONTHS 7–12
50
cumulative paid launches
100 additional demos. Test whether sales and delivery can repeat sustainably.
Targets from funding close, using an assumed 25% demo-to-paid conversion rate. These are planning assumptions, not achieved results.
ADJACENT MARKETS, AS FIT IS VALIDATED
Gyms & fitness studios / Ski & recreation clubs / HOAs & community centers / Membership nonprofits
05 / THE BUSINESS MODEL
Recurring revenue.
Room to grow with each club.
Core subscriptions with optional modules and capacity. Included onboarding helps turn a new account into a working club.
The monthly average below is an assumption for planning, not published pricing or current revenue. Launch timing and churn affect realized revenue.
A 50-active-account scenario
ILLUSTRATIVE$300$700
Monthly recurring revenue$25,000
Annualized recurring revenue$300,000
50 active paying accounts × selected monthly average. Annualized revenue = MRR × 12; it is not cumulative first-year revenue.
06 / THE RAISE
$200,000 to prove
the commercial engine.
A proposed pre-seed round focused on sales execution, customer launches and the reliability needed to retain them.
Team capacity & founder-led sales$80,000 40%
Customer migration, training & delivery$40,000 20%
Product reliability & infrastructure$30,000 15%
Focused acquisition experiments$30,000 15%
Operating reserve$20,000 10%
Round size and investment structure are proposed. Valuation and ownership terms are available for discussion and remain subject to definitive agreements.
07 / THE FOUNDER
Built by an engineer
who understands support.
Katelyn Pauley
Founder & engineer
20+ years in IT and 10+ years in DevOps and SRE. Support engineering and team leadership at Kinsta, technical support at InMotion Hosting, and service in the US Marine Corps.
That experience informs a practical approach: build connected workflows, help customers get live, and make the platform dependable in daily use.
08 / INVESTOR QUESTIONS
The details
behind the plan.
Why call this a pre-seed GTM round?
The platform has been built and customer conversations are underway. The proposed capital funds the next commercial proof: paid launches, repeatable acquisition, activation and retention. Those outcomes are still to be demonstrated.
What is the initial market?
US swim, tennis and sports clubs with household memberships, one venue and a staffed front desk. Adjacent markets are expansion opportunities as customer fit is validated, rather than simultaneous launch priorities.
What is the proposed investment entity?
Domentra Holdings LLC is the proposed investment recipient and commercial operator. Clubward is the customer-facing platform brand. The licensed commercial structure, IP license coverage and continuity rights remain subject to definitive agreements and investor diligence.
How will progress be measured?
Qualified demos, paid conversion, launch timing, migration and delivery hours, activation, recurring support cost and eligible 90-day retention. Revenue planning assumes $500 per active account per month; actual pricing and customer mix may differ.
Are equity terms finalized?
No. The proposed $200,000 target anchors the operating plan. The investment instrument, valuation and ownership terms will be agreed with investors after reviewing the company structure, rights and financing documents.
What materials are available?
The October 2026 investor deck includes the launch plan, funding scenarios and sensitivity assumptions. Contact Katelyn to discuss the product, commercial pipeline and diligence materials.
Download the investor deck (PPTX)LET’S BUILD WHAT COMES NEXT.
Help more clubs
move forward.
We’re looking for early partners who see the opportunity in making community operations work better.
katelyn@clubward.io